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Comcast shows that online search is really a commodity?

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Customers of Google Inc. (NASDAQ:GOOG) definitely have some concerns. First, are they giving too much away to the search giant? Hey, perhaps search isn't that tough? And, of course, is Google getting too powerful?

I think the solution is competition -- and it looks like we are starting to see signs of this. In today's Wall Street Journal [a paid service], it looks like Comcast Corp. (NASDAQ:CMCSA) is thinking of moving from Google to its arch enemy, Microsoft (NASDAQ:MSFT).

It's really a simple matter of economics; that is, Comcast wants more money. After all, the company is the #2 provider of broadband in the U.S. And Microsoft certainly can cut a deal. It needs to show some wins, and it's many other profitable businesses make low-ball offers possible. In fact, last week, Microsoft was able to take away Google's search deal with Lenovo Group.

As for Google, it's not so good. Search is still the driving force at the company, and Wall Street has certainly put a premium valuation on it.

All in all, it's a savvy move on Microsoft's part and shows further evidence that Google is starting to show vulnerabilities.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

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Last updated: November 25, 2009: 05:14 AM

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